Privacy Policy

Last Updated: 17 October 2026

1. Who we are

This Privacy Policy explains how 12SIXTEEN LIMITED (“12sixteen”, “we”, “us” or “our”) collects, uses, stores and shares personal data when you use our website, iOS application and related services (the “Platform”).

Company: 12SIXTEEN LIMITED
Company number: 09479744
Registered office: 1 Rees Drive, Stanmore, England, HA7 4YN
Privacy contact: info@12sixteen.com

We are committed to handling personal data lawfully, fairly and transparently in accordance with applicable data protection law.

2. Personal data we may collect

Depending on how you use the Platform, we may collect the following categories of personal data.

Account and profile information

  • Name and email address.

  • Account credentials and account preferences.

  • Profile photograph, biography and other profile information you choose to provide.

Fitness and activity information

  • Workouts accessed or completed.

  • Workout schedules, exercise records and personal bests.

  • Fitness-related information you choose to submit or share.

User and creator content

  • Content, images, videos, workout instructions and other material you publish.

  • Information associated with your content, such as publication dates and interactions.

Platform usage and technical information

  • Information about how you use the Platform and its features.

  • Device, app and diagnostic information, where collected.

  • Crash reports, performance information and security-related records.

Subscription and transaction information

  • Subscription status and relevant transaction records.

  • Payment-related information provided by payment providers.

We will only collect personal data that is relevant to providing and operating the Platform, meeting our legal obligations and the other purposes described in this policy.

3. How we use personal data

We may use personal data to:

  • Create and administer accounts.

  • Provide workouts, profiles, scheduling, tracking and community features.

  • Enable creators to provide content and members to use the Platform.

  • Process subscriptions and related transactions.

  • Maintain, troubleshoot, secure and improve the Platform.

  • Investigate reports, enforce our Terms of Use and Community Guidelines, and protect members.

  • Respond to questions, complaints and requests.

  • Comply with legal obligations and establish, exercise or defend legal claims.

Where required by law, we will rely on an appropriate legal basis for processing, such as performing a contract, complying with a legal obligation, pursuing legitimate interests or obtaining consent.

4. Fitness-related and sensitive information

You may choose to provide fitness-related information through your profile, workout records or content.

Please consider carefully what you choose to share. Information you publish may be visible to other members or creators depending on the Platform's features and settings.

Where information qualifies as health data or other specially protected information under applicable law, we will only process it where the required legal conditions are met.

Please do not submit information about another person unless you have an appropriate lawful basis and any permission required by law.

5. How we share personal data

We may share personal data where necessary with:

  • Service providers that support hosting, storage, technical operations, diagnostics, notifications, authentication, analytics or customer support.

  • Payment providers that process subscriptions or transactions.

  • Other members or creators, where necessary to provide profile, community, workout or other sharing features you choose to use.

  • Professional advisers, such as legal, accounting or insurance advisers, where appropriate.

  • Authorities or other parties where required by law, necessary to protect rights or safety, or needed to establish, exercise or defend legal claims.

  • A successor organisation, where personal data needs to be transferred as part of a business sale, merger or reorganisation, subject to applicable law.

We do not sell personal data to advertisers. Any additional disclosure or use will be subject to applicable law and the information provided to you.

6. Hosting and international transfers

The Platform relies on third-party technology providers to deliver its services. Depending on the providers and infrastructure used, personal data may be processed or stored outside the United Kingdom or the country in which you live.

Where applicable data protection law requires safeguards for international transfers, we will use an appropriate lawful transfer mechanism and any required supplementary measures.

We will provide further information about relevant providers, processing locations and transfer safeguards where required by law.

7. Data retention

We retain personal data for as long as reasonably necessary for the purposes described in this policy, including providing the Platform, maintaining accounts, meeting legal obligations, resolving disputes, enforcing agreements and protecting security.

Retention periods depend on the type of information, why it was collected and applicable legal requirements.

When an account is deleted, we will delete or anonymise personal data where appropriate, subject to information that must or may lawfully be retained. Data in backups may remain until the relevant backup is overwritten or deleted in accordance with our retention procedures.

8. Security

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or disclosure.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect information and respond to security incidents in accordance with applicable law.

9. Your privacy rights

Depending on where you live and the laws that apply, you may have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate or incomplete data.

  • Request deletion of personal data.

  • Request restriction of processing.

  • Object to certain processing.

  • Request a portable copy of certain information.

  • Withdraw consent where processing relies on consent.

  • Complain to the relevant data protection authority.

To exercise your rights, contact info@12sixteen.com. We may need to verify your identity before responding.

If you are in the United Kingdom, you may also complain to the Information Commissioner's Office (ICO).

10. Children

The Platform is intended for people aged 18 and over. We do not knowingly permit people under 18 to create accounts or use the Platform.

If you believe someone under 18 has provided personal data to us, contact us so that we can investigate and take appropriate action.

11. Third-party services and links

The Platform may contain links to third-party websites or use third-party services. Those services may have their own privacy policies, which we encourage you to read.

We are not responsible for the privacy practices of independent third-party websites.

12. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in the Platform, our data practices or applicable law.

We will publish the updated version with a revised “Last updated” date and provide additional notice where required by law.

13. Contact us

For questions, concerns or requests relating to this Privacy Policy or your personal data, contact:

12SIXTEEN LIMITED
1 Rees Drive
Stanmore, England, HA7 4YN
Email: info@12sixteen.com