Terms & Conditions

Last updated: 17 October 2026

1. About these Terms

These Terms of Use (“Terms”) govern your access to and use of the 12sixteen website, iOS application and related services (together, the “Platform”).

The Platform is operated by 12SIXTEEN LIMITED, a company registered in England and Wales (company number 09479744), with its registered office at 1 Rees Drive, Stanmore, England, HA7 4YN (“12sixteen”, “we”, “us” or “our”).

By creating an account or using the Platform, you agree to these Terms. If you do not agree, you must not use the Platform.

Additional terms may apply to subscriptions, creator participation or specific services. Where relevant, we will make those terms available to you.

2. Eligibility and accounts

You must be at least 18 years old to create an account or use the Platform.

You must provide accurate information when registering and keep your account information reasonably up to date. You are responsible for keeping your login credentials secure and for activity carried out through your account, except where applicable law provides otherwise.

Notify us promptly if you believe your account has been accessed without authorisation. You must not impersonate another person, provide deliberately misleading registration information or create an account for someone who is not eligible to use the Platform.

3. What 12sixteen provides

12sixteen is a creator-led health and fitness platform. Depending on the features available to you, the Platform may allow you to:

  • Discover and follow fitness creators.

  • Access creator-led workouts and fitness content.

  • Schedule workouts and track activity or personal bests.

  • Participate in fitness communities, challenges and leaderboards.

  • Create a profile and share permitted content.

  • Access paid subscriptions or other features where offered.

Features may vary by location, account type, subscription, device and app version.

We may add, change, suspend or discontinue features as the Platform develops. Where a change materially affects a paid service or your legal rights, we will act in accordance with applicable law and any relevant subscription terms.

4. Fitness and health disclaimer

The Platform provides fitness-related content and tools for general informational and recreational purposes. It is not a substitute for individual medical advice, diagnosis or treatment.

Exercise involves risk. Physical activity may cause injury, aggravate an existing condition or, in some circumstances, lead to serious harm. You are responsible for deciding whether an activity is appropriate for your circumstances.

If you have concerns about your health, injuries, medications or ability to exercise safely, seek advice from a suitably qualified healthcare professional before starting a new exercise programme.

You agree to:

  • Work within your current fitness, mobility and experience levels.

  • Use appropriate equipment and a safe exercise environment.

  • Follow relevant instructions and safety precautions.

  • Stop exercising if you experience concerning symptoms and seek appropriate medical help.

  • Avoid movements or loads you cannot perform safely.

Fitness content may not be suitable for every person. Results vary, and we do not guarantee particular fitness, weight-loss, performance or health outcomes.

Nothing in these Terms excludes or limits any duty or liability that cannot lawfully be excluded or limited.

5. Creator content and responsibilities

Creators are responsible for the content they publish, including workouts, demonstrations, instructions, descriptions, claims and any qualifications or experience they represent themselves as having.

Creators must:

  • Publish content that is lawful, reasonably safe and appropriate for their level of competence.

  • Represent their qualifications, experience and limitations honestly.

  • Avoid misleading health, medical, fitness or performance claims.

  • Make relevant risks, limitations and suitability information clear where appropriate.

  • Obtain the rights and permissions needed for content they upload.

  • Respect other people's intellectual property, privacy and image rights.

12sixteen does not represent that every creator is medically qualified, professionally accredited or suitable for every member. Unless expressly stated otherwise, creator content is not individual professional or medical advice.

We may review, restrict or remove creator content and may suspend or terminate a creator's access under these Terms, our Community Guidelines or applicable law.

6. Community conduct and zero tolerance

The Platform may allow members and creators to publish profiles, biographies, images, videos, workout-related information and other permitted content (“User Content”).

You are responsible for your User Content and must ensure that it is lawful and appropriate for the Platform.

You must not use the Platform to:

  • Harass, bully, threaten, intimidate or abuse another person.

  • Engage in hate speech, discriminatory abuse, sexual harassment or targeted harmful conduct.

  • Encourage violence, self-harm, dangerous exercise practices or other unlawful or harmful activity.

  • Impersonate another person or misrepresent your identity, qualifications or affiliation.

  • Publish unlawful, defamatory, fraudulent or deliberately misleading material.

  • Share another person's personal information without appropriate permission or another lawful basis.

  • Infringe copyright, trade marks, privacy, image rights or other rights.

  • Spam, manipulate leaderboards or performance records, misuse referral features or interfere with the Platform.

  • Upload malware, attempt unauthorised access or misuse Platform systems or data.

  • Circumvent access controls, security measures or legitimate subscription restrictions.

  • Use the Platform for any unlawful purpose.

  • Publish or share sexually explicit content, including pornography or explicit sexual imagery.

  • Publish or share graphic violence, gratuitously disturbing imagery or other graphic content that is inappropriate for the Platform.

12sixteen has zero tolerance for objectionable content and abusive users, including harassment, bullying, threats, hate speech, discriminatory abuse, sexual harassment and other serious harmful conduct. We may remove content or restrict, suspend or terminate an account immediately where the seriousness of the conduct warrants it.

For less serious first-time breaches, we may issue a warning or provide an opportunity to correct the behaviour where appropriate. We may act without advance notice where necessary to protect members, investigate suspected misconduct, comply with law or prevent harm.

You must also comply with our Community Guidelines, which explain our standards of behaviour, prohibited conduct and moderation policies in more detail. The Community Guidelines form part of the rules governing your use of the Platform.

7. Reporting, blocking and moderation

Users can report content or behaviour that they believe breaches these Terms or our Community Guidelines using the reporting feature available within the Platform. Users can also block accounts to limit unwanted interactions.

Reports submitted through the Platform are received by 12sixteen for review. We aim to review reports within 24 hours, prioritising reports involving an immediate risk of harm. Where content breaches these Terms, we will remove it and may suspend or permanently ban the user responsible.

Following review, we may remove or restrict content, issue a warning, restrict account functionality, suspend an account or terminate access, depending on the nature and severity of the concern. We may take immediate action where necessary to protect users or prevent harm.

Submitting a report does not guarantee that content will be removed or that a particular enforcement action will be taken. We may request additional information where necessary to investigate a report.

8. User Content and intellectual property

You retain ownership of User Content that you own. You must have the rights and permissions needed to upload and share it.

By submitting User Content, you grant 12sixteen a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, display, distribute and make it available as reasonably necessary to operate, provide, secure and promote the Platform and its features.

We may make technical changes, such as resizing or formatting content, where necessary to operate the Platform. This licence does not transfer ownership of your content to 12sixteen.

The licence lasts for as long as the content remains on the Platform and for any additional period reasonably necessary to complete removal from active systems, maintain backups, resolve disputes or comply with legal obligations. Continued use beyond that must have a lawful basis and, where required, your permission.

You may request removal of your content through the available Platform features or the published support channel. Removal may not immediately eliminate copies held in backups, records or material already lawfully shared by others.

Creators generally retain ownership of their original content, subject to any separate written agreement with 12sixteen. Creator agreements may specify additional licences, commercial terms, revenue shares and termination arrangements.

The 12sixteen name, branding, software, interface and other Platform materials are owned by or licensed to 12sixteen. You may not copy, modify, distribute, reverse engineer or commercially exploit them except where we permit it or applicable law allows it.

9. Copyright and rights complaints

If you believe that content on the Platform infringes your copyright or other legal rights, please contact us at info@12sixteen.com.

Please include:

  • A description of the content concerned and where it appears on the Platform.

  • An explanation of the copyright or other right you believe has been infringed.

  • Any information or evidence that may help us assess and investigate your complaint.

  • Your contact details so that we can respond if necessary.

We will review complaints and may remove or restrict access to content while investigating. Where appropriate, we may ask for further information, notify the person who uploaded the content, or take other action in accordance with these Terms and applicable law. We may issue warnings, restrict account functionality, suspend accounts or terminate access in cases of repeated or serious infringement.

Submitting a complaint does not guarantee that content will be removed or that a particular enforcement action will be taken. We will assess each complaint based on the information provided and the circumstances of the case.

10. Subscriptions, trials and payments

Some features may require a paid subscription or other payment.

Before you commit to a subscription or trial, the relevant offer or checkout will disclose the applicable price, billing frequency, trial duration, renewal arrangements and cancellation instructions.

A free trial may convert to a paid subscription at its end if this was clearly disclosed when you signed up and you do not cancel in accordance with the applicable terms.

The payment method, billing relationship, cancellation process and refund rules depend on where and how you purchased the subscription. The terms presented at checkout and any applicable platform-provider terms apply to that purchase.

Cancellation generally prevents future renewal but does not necessarily entitle you to a refund for a period already paid. Your statutory cancellation, refund and other consumer rights remain unaffected.

11. Creator earnings and commercial arrangements

Creators may be eligible to receive revenue from subscriptions or other commercial arrangements where expressly agreed with 12sixteen.

Eligibility, revenue share, calculations, deductions, reporting, payment timing, tax responsibilities, refunds, chargebacks and termination are governed by the applicable creator agreement or written arrangement.

Joining the Platform does not guarantee earnings, a minimum number of subscribers, promotional exposure or a particular level of engagement.

Creators must comply with applicable tax obligations and disclose advertising, sponsorships, affiliate relationships or other material commercial connections where required by law.

Any referral or affiliate commission scheme is subject to its applicable written terms. No commission should be assumed unless expressly offered and agreed.

12. Third-party services

The Platform may link to or integrate with third-party services. Those services may have their own terms and privacy policies.

We are not responsible for third-party services to the extent that responsibility can lawfully be excluded. This does not affect any rights you may have against a third party or any responsibility that applicable law places on 12sixteen.

13. Availability and security

We aim to provide a reliable Platform but do not guarantee uninterrupted or error-free operation. Maintenance, updates, technical faults, security incidents or circumstances outside our reasonable control may affect availability.

You must not interfere with the Platform's security, attempt unauthorised access or misuse its systems.

We may update the Platform and these Terms from time to time. We will take reasonable steps to communicate material changes where appropriate and comply with any notice or consent requirements imposed by applicable law.

14. Suspension, termination and account deletion

You may stop using the Platform at any time and may request account deletion through the available account settings or published support channel.

We may restrict, suspend or terminate access where we reasonably consider that you have breached these Terms or the Community Guidelines, created a risk to members or the Platform, engaged in fraud or unlawful conduct, or where we are legally required to act.

Where appropriate, we may provide notice or an opportunity to remedy a breach. We may act immediately where necessary to address serious misconduct, security risks, legal obligations or risks of harm.

Closing your account does not automatically cancel a subscription purchased through a third party; you may need to cancel it directly with that provider.

We may retain certain information after account closure where reasonably necessary for legal compliance, fraud prevention, financial records, disputes, enforcement or security. Personal data will be handled in accordance with our Privacy Policy and applicable data protection law.

15. Privacy

Our Privacy Policy explains how 12sixteen collects, uses, stores and shares personal data and describes your applicable privacy rights.

Please read the Privacy Policy alongside these Terms. Privacy requests and concerns should be directed to the contact channel specified in that policy.

16. Liability

Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or other liability that cannot legally be excluded or limited.

To the fullest extent permitted by law, 12sixteen is not responsible for losses arising from your misuse of the Platform, failure to follow appropriate safety precautions, reliance on content unsuitable for your circumstances, or conduct by other users or creators outside our reasonable control.

We do not guarantee the accuracy, completeness, suitability or availability of every item of user- or creator-generated content.

To the fullest extent permitted by law, we exclude liability for indirect or consequential losses that were not reasonably foreseeable when the relevant agreement was formed.

If you use the Platform as a consumer, nothing in these Terms affects your statutory rights or any legal protection that cannot be excluded under the laws applicable to you.

17. Complaints and contact

For complaints about the Platform, creators, content or these Terms, contact:

12sixteen Limited
1 Rees Drive
Stanmore, England, HA7 4YN
Email: info@12sixteen.com

We will consider complaints fairly and take reasonable steps to respond.

18. Governing law

These Terms are governed by the laws of England and Wales, except where mandatory laws in your country of residence give you additional protections that cannot lawfully be excluded.

Nothing in this section prevents a consumer from bringing a claim in a court where mandatory local law gives them that right.

19. General

If any part of these Terms is found to be unlawful or unenforceable, the remaining provisions will continue to apply to the extent permitted by law.

A failure or delay in enforcing a provision does not waive the right to enforce it later.

You may not transfer your rights or obligations under these Terms without our consent, except where applicable law permits it. We may transfer our rights and obligations as part of a business reorganisation or transfer, provided this does not unlawfully affect your rights.

These Terms, together with any applicable additional terms and policies expressly incorporated into them, govern your use of the Platform.